Ananth Subramanian is the senior vice president and Head of IT at Kotak Mahindra Asset Management. He’s been with Kotak for over 15 years now. With almost three decades in the industry, Ananth is an experienced technology leader with a demonstrated history of working in the asset management industry. He is skilled in IT strategy, business process, technology implementations, business automation, IT service management and vendor management.
Kotak Mahindra Asset Management receives an average of 3000 emails a day, which had to be manually read and categorized. The IT team led by Ananth implemented an email bot, which leveraged cognitive AI and cloud, to auto-categorize the emails. The bot was trained using past data of KMAMC and yields an accuracy of 80 percent. The bot also assigns a sentiment score based on the tone of email written by the investor. More than 70 percent of the email requests were for account statements, NAV details etc. Such e-mail requests were auto-categorized with straight through processes implemented in CRM.