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ANUP PUROHIT

Anup Purohit is the Group President and CIO for Business and Digital Technology Solutions at YES Bank. As a transformational leader, Anup is business-focused and result oriented promoting innovative technology required to deliver IT initiatives. He brings a wealth of expertise in banking technology with a solid track record of over 20 years of experience, in various executive capacities including Service Delivery, Portfolio & Program Management, Risk & Controls, Vendor Management and Financial Management.

YES Bank’s ROBOT was launched on the Bank’s website and Facebook Messenger. YES ROBOT is an intelligent and self-enriching Chat Bot platform for all YES Bank customers hosted on the internet which is built on top of “YES Bank AI Platform”- an AI and Cognitive Platform powered by Microsoft Azure Bot Framework and cognitive services. YES Bank through years of experience implementing various new-gen digital initiatives has pioneered implementation of ‘BOTs’ technology for Customer Acquisition, Personal Banking Assistant, Cross Sell and Customer Servicing for various businesses. In addition to helping customers explore YES BANK services and seek product information, YES BANK’s ‘YES ROBOT’ also allows customers to transact over chat, which is one of the industry-first features integrated into the Bot. The successfully integrated chatbot is already drawing attention and has witnessed over millions of interactions. Some of the key benefits include 20+ banking services including service requests, financial and non-financial transactions, instant information on the Bank’s products/services, helping customers book fixed deposits (FD) and recurrent deposits (RD) in a convenient and conversational way and book deals and tickets from the Bot itself. It also captures customer interest via lead generation, answers frequently asked customer queries without manual intervention and has a loan eligibility calculator for Commercial Retail Assets, which customers can also apply for.

THE DIGITAL STRATEGY