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BHIMESH KUMAR ARORA

BK Arora, GM-Technology at DB Corp. Ltd (commonly known as Dainik Bhaskar), is responsible for business applications in DB Corp’s group companies – media, power generation, and textiles. He believes IT is not limited to information technology, but signifies innovative technology – a need of the hour for organizational growth. Prior to joining Dainik Bhaskar Group in 1996, he led technological transformation at five different organizations. His expertise includes the digital strategy in large enterprises with a focus on low cost and more business benefits. He has won various innovation awards, a frequent speaker in various IT conferences, and very well-known in the media industry for technology.

DB Corp. Ltd, or Dainik Bhaskar, as it’s popularly known, identified the need for an automatic and self-service portal integrated with SAP on a real time basis for induction, training, awareness, user unlock and password resets, without having to rely on the SAP support team. Although the solution the media house was looking for was available in the market, the company opted for in-house development on Python. The team built the solution by developing new generation tools, portals, applications, and helpdesk on latest software to increase user performance. Post implementation, a user was able to reset his/her password with the official email ID and an OTP being sent to the user’s mobile number, coupled with security questions, rendered the whole process secure. This platform is independent of application and can be accessed on desktops, laptops and mobiles. User behavior and search patterns are fed into the system and the self-learning feature helps it make better suggestions to the user.

THE DIGITAL STRATEGY