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RAVI RAZDAN

Ravi Razdan is the Head – IT & HR at Jyothy Labs.

In the FMCG industry, schemes are a critical element, and also the nature of schemes is highly dynamic. The schemes have to go through various process approvals before being finalized. Jyothy Labs created the “Scheme Management Systems or SMS” as a platform for digitization of the multi facet trade schemes to ensure direct communication and transparency across the hierarchy. SMS provides a collaborative platform for running and designing various kinds of schemes in the market either at Primary or Secondary level. The benefits include improved operational efficiency and effectiveness as a result of reduced errors. The time for go to market for schemes has also been slashed.

THE DIGITAL STRATEGY