Customer experience, is a customer’s holistic perception of their experience with a business or brand. It is formed as a result of every single interaction the customer has with business—navigating the website, interacting with customer service, the actual product design, or the degree of personalisation that goes into every service. 

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The CIO100 Special Award for Customer Experience, instituted in 2019 will recognise the CIOs and their organisations who are using CX as bedrock of digital transformation and deploying tech to produce actionable insights in their endeavour to produce customer delight.